LANDING PAGE OPTIMIZATION
If you expect a serious amount of traffic on your site from search (organic search results or PPC ads), you should think about the appearance of pages where visitors come. It’s clear that the best final action users make on your site is a purchase (or registration, request, click on the ad etc. — it depends on a type of monetization).
Having a lot of visitors on a site doesn’t absolutely mean they all will make this final action. The chance of making a conversion is rather small if there is something users don’t understand on your landing page, or if they get to a wrong page, or if something attracts them more then the “BUY” button.
If you have traffic but have no conversions, then you should think if there is all right with your landing pages. Is it properly designed? Do visitors exactly understand where to go further?
You should think about landing page optimization.
There are a couple of rules that should be followed to lead your visitors a path on your site exactly you want them to go. It’s all about the elements of a page, their size, colour, visibility and so on.
Landing page optimization needs a special approach. The professional approach.
CONVERSION OPTIMIZATION
As we have mentioned, the purpose of landing page optimization (LPO) is improving conversion rate on the site, and it’s a necessary part of a wider process called website conversion optimization.
The main idea is correspondence of a landing page to user’s request. It means that a landing page should answer all possible questions users can ask — information about the product, “Buy” buttons, contact information and so on. At that this page must lead users to conversion.
Conversion optimization services can also include:
- A/B testing (or A/B split testing)
- Multivariate landing page optimization (MVLPO)
- Selecting different landing pages for different kinds of queries and optimizing them according to requirements
We offer you professional website conversion optimization services. The results will be amazing!
