KEYWORD RESEARCH

Keyword popularity research is a process of finding necessary search queries for further promotion. The stage of keyword research is essential for SEO, as it determines the overall strategy. Different search queries will require alternative levels of work and attention. Not every query that brings you traffic is capable of bringing you sales, i.e. not every keyword is convertible. The purpose of our keyword research services is to find profitable keywords which not only bring you traffic, but also increase your sales.

Keyword marketing research is one of the basic elements of online promotion, because if keyword research is not performed correctly or if selected keyword research strategy does not correspond to your project, the effect of promotion can be brought to naught.

In order to find profitable keywords for a project, we use several techniques. We start our keyword research with determination of which keywords are used by competitors in the current niche of business. We can collect such data by means of special keyword research services.

Then we think of what alternative search queries can be used for your business and create a so called semantic core for a site. As the result of keyword popularity research, we estimate the approximate amount of traffic each keyword can bring to your site by means of Google AdWords keyword research tool.