LinkedIn – nowadays is one of the oldest and one of the most popular social networks.
The main feature of LinkedIn is social-demographic characteristics of audience. Mainly, businessmen, IT-specialists, financiers, employers and applicants are registered in LikedIn. So, when issue is monetization of the business, subject must meet visitors’ interest of this network.
In spite of narrow range of Linkedins’ interests, it gives huge possibilities for advertisers: audience targeting allows achieving high response on advertising campaign with comparatively small amount of funds.
Most part of this social network users are from the USA, Europe is rather active (Holland, Austria, Belgium, Polland, United Kingdom and other countries). Inflow of new users comes from countries with advancing economics.
Promotion in LinkedIn is suitable mostly for any kind of companies. But, it is the best option for business sites, IT resources and different recruiting agencies. It is possible to create successful advertising campaign for different entertainment resources, but it’s much harder to predict result of such promotion.
